If your company plans to expand internationally, it is important to ensure that communication with new markets is flawless. Fluency in communication is what will draw new customers to your service or products. Communication is crucial and must add consistency and convey the spirit and style intended. Here are five key issues to be aware of when you localize the content.
1. Packaging and labelling
Localizing product packaging is essential when your products are introduced to new markets. It is important to pay attention to the cultural preferences of the local population when choosing colors. Packaging must be clear, and labeling should be easy to read. You will need more than just a translator to address these needs. A global translation service provider with the knowledge and experience in cultural preferences is also required.
2. Documentation for Product
Your company will have to do a lot of administrative work in the new language when it enters a market. This includes legal documents.
Applications administrative local
As extensive as the list is, it’s not short. To avoid any problems later, you need to make sure everything you have agreed upon is clear. These complicated translations will require more than just website translation services.
3. Translations of marketing material
Translation of marketing material is often more than a literal translation. It requires communication to flow in the intended way. This requires creativity and breaking down cultural barriers between different geographies. Marketing materials should reflect the accepted senses of humor and packaging must be in line with local preferences and dislikes. Global translation services providers are required to do more than translate words. An agency that can rebrand your product will be necessary. This includes creating the right image, tone and content, intent, style, and design from the beginning.
4. Communication with the local workforce
Your business will need to establish new distribution centers, field offices, or an operations hub when it expands internationally. Locals will staff these offices, so you’ll need to exchange information and training with them. Additional HR documents and employee contracts need to be continuously translated. These documents must be precise and well-written to ensure that communication between employees and the enterprise is smooth and consistent.
After you have established the business and launched your products into new markets, you will need local support. This includes translating the technical guides and training new staff. The trainer must be able to read and understand the training manuals and documentation. It is best to use a trusted global translation service for these important documents.